Before developing project idea, ask three key questions:
1.) WHAT: Does research show our customers or end users need. How will they make use of it?
2.) WHY: Is this the right project (and is it at the right time) for our organization? how does it fit with our strategy, and with currently available resources?
3.) HOW: Are we ( and our suppliers) going to deliver what customers need?. What particular skills do we have that make this project the right choice?